Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users' direct reactions.
SEO audit evaluates the search engine optimization of a website in several areas. Also, you can execute such an audit via performing it yourself concerning some guide or hire an SEO Auditor to do that work for you.
It refers to the entire measures taken directly within your website for enhancing its position in the search rankings as it includes basic tactics such as overall content quality and structure and page performance.
It refers to the page ranking factors that occur off your website, such as backlinks of other sites. It may include your promotion methods, and also the quantity of exposure that something gets on social media and many more.
WHY GO FOR
Search Engine Optimization?
The company has a brand as its valuable asset, especially if you have put a significant amount of resources for developing it. Both increasing and improving brand awareness are the top priorities for marketers. And to get your site found without a well-known brand, then you will have to use the keywords that your customers or future customers using frequently.
Enhanced User Experience
SEO focuses more on the actual site and its relevant data, to increase the content’s visibility in various search engines. SEO should also consider the user and an older opinion that SEO’s effectiveness depends on keyword & page optimization that accordingly enhances user experience.
Better Marketing ROI
SEO is key to success in any modern business, not only because it can increase both your visibility and reach online, but also as it can help you boost sales by driving more traffic to your site and providing you with more opportunities to convert leads into customers.
SEO and CRO go hand-in-hand, and both directly impact each other. As SEO asks to focus your webpages on a specific product or topic, this also helps your conversion rates rise as it keeps things organized onsite. Several other factors provide better conversion rates via SEO techniques.
Leverages Social Media
SEO refers to how social media practices boost your website’s organic traffic via search engines. Social media is essential for SEO in many ways as it makes your SEO activities both effective and lucrative. Also, SEO is mostly about ensuring that your digital activity enhances your ranking in search engines.